Marketing Coordinator

Position Summary

The Marketing Copywriter, Specialist II will report directly to the Creative Director and will work across the creative team to develop headlines, copy and other content that communicates the unique value proposition to the customer. This position will work closely with the market research team to understand the personas of the customers and strategize across the marketing function to test and retest creative effectiveness.

• Write, edit, and proofread copy for digital and print marketing materials, including emails, social media posts, blog posts, website content, product descriptions, video scripts, and more.
• Collaborate with the marketing team to create messaging that aligns with brand tone, voice, and style guidelines.
• Develop content that supports marketing strategies, such as email campaigns, degree and certificate launches, and build content unique to region and demographics.
• Monitor and analyze content performance and make data-driven adjustments to improve engagement and conversion rates.

Salary for this position is $60k to $65k per year.

Qualifications and Education Requirements

• Bachelors degree in English, Marketing, Communications, Journalism, or related field.
• 2+ years of experience in copywriting, preferably in a marketing or advertising role.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of digital marketing principles, SEO, and content marketing best practices.
• Ability to adapt writing style to various platforms and target audiences.
• Excellent communication and collaboration skills.

This position is required to attend New Collaborator Orientation (NCO) in Salt Lake City, Utah. The College will pay for all travel and lodging accommodations.

Nightingale’s commitment to diversity and inclusion is reflected both in our learners and collaborators because we believe the best outcomes for learners from underserved and diverse populations are achieved through collaborators with similar backgrounds and cultures. Nightingale College is an equal opportunity employer.

Our Mission (not just words on the wall, we live it, love it, and daily contribute to it): With the primary focus on higher learning in healthcare professions, Nightingale College contributes to elevating education, health, and employment systems through facilitation of academic achievement, personal growth, and professional development of its learners, alumni, and collaborators, while serving diverse communities.

At Nightingale College, our Innovative Education model helps transform rural health landscapes through our blended-distance learning platform. Every person involved with Nightingale College helps to change the lives of our learners, our communities, and ultimately the world by adding to the quality of healthcare. We are proud to have graduated over 1,600 nurses serving communities in need. We are serious about our outcomes and have a little bit of fun getting there.

The professional and personal development of our learners and our collaborators is our company’s foundation. Not only do we develop strategies that promote a positive work-life integration, but we also create an environment that invites you to become an expert in your field, be it through higher education or professional development. Put simply, we elevate employment, elevate health, and elevate education. We’re so happy that you’ve found us!